May 11, 2015

Tigerair Philippines Rebrands as Cebgo

Aviation Updates Philippines - Tigerair Philippines, the wholly-owned subsidiary of the Cebu Pacific Air, Inc., was rebranded as Cebgo on Monday. The new logo of Cebgo uses Cebu Pacific's colours which is blue and green, to further reflect Cebgo's relationship with Cebu Pacific.

Cebgo's new logo using Cebu Pacific's colours.

More than a year ago, Cebu Pacific spent over $15 million for acquiring Tigerair Philippines wholly. This includes Tigerair Singapore's 40% stake at Tigerair Philippines.

“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” Michael Ivan Shau, Cebgo President and Chief Executive Officer said.

Beginning this month, Cebgo will start acquiring Cebu Pacific's fun games on board their flights to over 16 destinations in the Philippines. According to the press release, Cebgo's cabin crew will now wear their new uniforms in the near future.

However, Cebgo's operations will remain at the Ninoy Aquino International Airport Terminal 4 and its current code, 'DG'. It will also continue flying to its destinations domestic and international - Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.

Cebgo carried 1.3 million domestic passengers in 2014, 34% higher compared to 970,000 passengers in 2013. Both Cebu Pacific and Tigerair Philippines flew 16.87 million passengers last year or 17.5% higher versus 14.35 million in 2013, Rappler stated.

According to the aviation think-thank, Centre for Aviation, Cebu Pacific's decision to acquire Cebgo, recently Tigerair, was successful as it turned Cebgo's profit into narrowing its financial losses. The airline has launched 10 new routes.

With the new name, it remains unclear if Cebgo will change its livery painted on its aircraft.
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